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Case study:
interfood.hu

Youtube ads
Interfood outperforms its own forecasts serving relevant video ads to customers

The challenge

Results

+ 0 million
Views
+ 0 %
YoY conversion improvement
+ 0 %
Viewing rate
Partnering with Drive Online Their agency – Driveonline – started to cooperate with them in 2015, and this partnership covers all kinds of online marketing activities. The channel Driveonline chose for this purpose was YouTube video advertising, which gained an important role in their online marketing strategy by 2018 – as it had become a considerable performance tool.

The approach Driveonline team created an internal process-controlling system to analyze campaigns based on scripts along a specific Google API connection. They supported the work of their colleagues with continuous internal account audits, itemized optimization steps to encourage them to do quality management. The agency presented its results with automated and data-visualized reports which they generated on the Google Data Studio interface. In the case of their client – Interfood, they were involved in the definition of the YouTube content strategy and from the beginning of the creation of the video creatives.

The results Outperforming their own forecasts, the YouTube video advertising of Interfood had delivered positive results on a year-on-year basis. With nearly 4.5 million views, these video contents achieved nearly 20 000 conversions, corresponding to a +129% improvement from the same period of the previous year. The view costs were 63% cheaper in comparison with the previous year, and the conversion costs dropped by 26%. Thanks to the quality video content and serving relevant ads to customers, the viewing rate of the creatives improved to 72%.

„It’s great that our complex YouTube strategy became the main source of our new customer acquisition.” Balázs Ladovszki, Head of Marketing at Interfood