Partnering with Drive Online
Their agency – Driveonline – started to cooperate with them in 2015,
and this partnership covers all kinds of online marketing activities.
The channel Driveonline chose for this purpose was YouTube video
advertising, which gained an important role in their online marketing
strategy by 2018 – as it had become a considerable performance
tool.
The approach
Driveonline team created an internal process-controlling system to
analyze campaigns based on scripts along a specific Google API
connection. They supported the work of their colleagues with
continuous internal account audits, itemized optimization steps to
encourage them to do quality management. The agency presented
its results with automated and data-visualized reports which they
generated on the Google Data Studio interface. In the case of their
client – Interfood, they were involved in the definition of the YouTube
content strategy and from the beginning of the creation of the video
creatives.
The results
Outperforming their own forecasts, the YouTube video advertising
of Interfood had delivered positive results on a year-on-year basis.
With nearly 4.5 million views, these video contents achieved nearly
20 000 conversions, corresponding to a +129% improvement from
the same period of the previous year. The view costs were 63%
cheaper in comparison with the previous year, and the conversion
costs dropped by 26%. Thanks to the quality video content and
serving relevant ads to customers, the viewing rate of the creatives
improved to 72%.
„It’s great that our complex YouTube
strategy became the main source of
our new customer acquisition.”
Balázs Ladovszki, Head of Marketing at Interfood
