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So far Drive Online Marketing has created 49 blog entries.

Why should not you stop your brand campaign?

By |2019-07-25T09:25:44+00:00October 28th, 2018|

In the recent years, many company managers have asked themselves the question whether it is worth spending money on advertising the keywords of the own brand. Opinions differ; some articles suggest that this is just wasting of money, while others say that not spending on it is business suicide. Advertising brand expressions is actually [...]

The unit of e-commerce, or the secrets of the conversion rate

By |2020-06-04T05:41:30+00:00May 31st, 2018|

In e-commerce, the “conversion rate” shows how many visits on the page become buying during a given period. As the success of online sales depends on how efficiently you can turn passive viewers into paying customers, the conversion rate is the most important indicator in this field. Let’s say a website had one thousand [...]

How many seconds does it take for you to lose your patience?

By |2019-07-25T09:41:03+00:00May 29th, 2018|

If it takes more than three seconds, then you are more patient than the average. Google ordered a survey that covered 63 countries and asked 79 thousand people about their use of the Internet. The study revealed, among other things, that if it takes more than three seconds for our mobile phone to load [...]

What makes a landing page good?

By |2019-07-25T09:34:38+00:00April 25th, 2018|

But first, what is a landing page? Your customer acquisition channels might be good and well-developed, they will, however, be of no use if the page which they point to at the end of the processes does not serve your goals as it should! You can create a sophisticated sales funnel, lead those who [...]