Mi az a helyi pótdíj, és miért vezetik be?

A helyi pótdíj egy százalékos felár, amelyet a Meta azokra a hirdetésekre számít fel, amelyek olyan országokban jelennek meg, ahol digitális szolgáltatási adó (DST) van érvényben.

Az ok egyszerű:
a különböző kormányok extra adót vetnek ki a nagy tech cégek – például a Meta vagy a Google – hirdetési bevételeire. Ezeket a többletköltségeket a platformok mostantól részben áthárítják a hirdetőkre.

Mely országokat érinti a változás?

A Meta első körben hat országban vezeti be ezt a rendszert:

5% pótdíj

• Ausztria
• Törökország

3% pótdíj

• Franciaország
• Olaszország
• Spanyolország

2% pótdíj

• Egyesült Királyság

 
Fontos: ezek az értékek változhatnak, ha az adott ország módosítja a digitális adókulcsait.

Hogyan számolja a Meta a pótdíjat?

A rendszer egyik legfontosabb sajátossága, hogy nem a céged székhelye számít, hanem az, hogy hol jelenik meg a hirdetésed.

Példa:

• teljes költés: 10 000 USD
• ebből:

• 2000 USD Ausztriában > +5% = 100 USD
• 3000 USD UK > +2% = 60 USD

 
végső költség: 10 160 USD

Ez azt jelenti, hogy a hirdetéskezelőben látott médiaköltés nem lesz egyenlő a végszámlával.

Mit jelent ez a gyakorlatban?

1. Nőni fog a CPM és CPC

Mivel a pótdíj a költésre rakódik rá, az érintett országokban:

• drágább lesz az elérés (CPM)
• nő a kattintási költség (CPC)

2. Pontosabb költségtervezésre lesz szükség

A nemzetközi kampányoknál eddig is fontos volt a bontás, de most már elengedhetetlen:

• országonkénti budget tervezés
• külön kampányok piacokra bontva
• valós költségek számítása (nem csak médiaköltés!)

A Meta új helyi pótdíjai egyértelműen jelzik, hogy a digitális hirdetési piac egyre inkább szabályozottá válik – és ennek költségeit végső soron a hirdetők viselik.

A Nemzetközi hirdetések a Metán: új szabályok és helyi díjak jönnek egyes országokban bejegyzés először Drive Online Marketing-én jelent meg.

Soon we will see major innovations on Facebook pages, because the social media giant is going to introduce the New Pages Experience feature, as part of which the like numbers will be removed from Facebook pages, and only the number of followers will remain visible.

What exactly does “follower” and “like” mean?

Followers are users who can see posts posted on your page in their news feed.

By default, users who like a page are also its followers, so they can also see the information you share, but they also have the option to unfollow. This will keep the “like” of the user, but he or she will not see the posts.

So, the main reason for the change is that, according to Facebook, followers say a lot more about the true popularity of a site than the number of likes.

Sometimes people “like” a Facebook page just because a friend asked them, or because they liked its content earlier, but in fact have already unfollowed it or hidden their posts from their news feed.

• If someone likes and also follows your page, he or she will also follow your “new page”
• If someone likes your page but doesn’t follow it, the like won’t move to the “new page”

The new page experience will also make it easier for visitors to find relevant information on branded pages in a much more streamlined form.

If you feel like you could use some practical Facebook advice, feel free to contact us.

[/fusion_text][fusion_separator style_type=”single solid” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”20px” bottom_margin=”20px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”” rotation_text=”” highlight_text=”” after_text=”” title_link=”off” link_url=”” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” content_align_medium=”” content_align_small=”” content_align=”left” size=”2″ font_size=”” animated_font_size=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” line_height=”” letter_spacing=”” text_shadow=”no” text_shadow_vertical=”” text_shadow_horizontal=”” text_shadow_blur=”0″ text_shadow_color=”” margin_top_medium=”” margin_right_medium=”” margin_bottom_medium=”” margin_left_medium=”” margin_top_small=”” margin_right_small=”” margin_bottom_small=”” margin_left_small=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”none” sep_color=”” link_color=”” link_hover_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

Related articles:

[/fusion_title][fusion_builder_row_inner][fusion_builder_column_inner type=”1_3″ layout=”1_3″ spacing=”” center_content=”no” hover_type=”none” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true” spacing_right=””][fusion_imageframe image_id=”1558|full” max_width=”” sticky_max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align_medium=”none” align_small=”none” align=”none” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://driveonline.hu/wp-content/uploads/2017/06/marcell-blogcikkhez.jpg[/fusion_imageframe][/fusion_builder_column_inner][fusion_builder_column_inner type=”2_3″ layout=”2_3″ spacing=”” center_content=”no” hover_type=”none” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”true” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”false”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

HOW AND WHEN TO POST ON FACEBOOK AND INSTAGRAM?

Hungary’s two most popular image sharing social platforms are Facebook (5,800,000 Hungarian users) and Instagram (1,139,000 Hungarian users).…
Read more »[/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”” bottom_margin=”20px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_builder_row_inner][fusion_builder_column_inner type=”1_3″ layout=”1_3″ spacing=”” center_content=”no” hover_type=”none” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_color=”” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true” spacing_right=””][fusion_imageframe image_id=”10190|full” max_width=”” sticky_max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align_medium=”none” align_small=”none” align=”none” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://driveonline.hu/wp-content/uploads/2021/02/Digitalis-marketing-trendek-es-elorejelzesek-2021-re.jpg[/fusion_imageframe][/fusion_builder_column_inner][fusion_builder_column_inner type=”2_3″ layout=”2_3″ spacing=”” center_content=”no” hover_type=”none” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_color=”” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”true” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”false”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

DIGITAL MARKETING TRENDS AND FORECASTS FOR 2021

The year 2020 brought many changes in almost all aspects of life, and digital marketing was no exception. Some trends slowed down, others intensified and, of course, new trends emerged. Let’s see what we can expect in 2021, according to leading Google experts!…
Read more »

[/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_global id=”6020″][/fusion_builder_row][/fusion_builder_container][fusion_global id=”6025″]

A FACEBOOK LIKES VS FOLLOWERS bejegyzés először Drive Online Marketing-én jelent meg.