Case study:
emark.hu

Emark.hu is a webshop selling several thousands of products and covering a wide range of products. The webshop has increased gradually, both in terms of income and the number of transactions. The same applies to Google Ads campaigns, thanks to continuous developments and optimization (such as smart bidding). During the last years, we have applied all types of campaigns which may have helped the sales, such as search campaigns, segmented DSA, dynamic remarketing. Over time, the increase of the webshop’s figures has started to slow down, and thus the growth of the campaigns’ performance has also stopped.

We started to assess the means which could help to increase the number of transactions and the income, while keeping the costs. This is how we decided to apply the Shopping campaign from the moment of its introduction, and we launched a Smart shopping campaign in the account in September 2019. It seemed to be the perfect means for the further increase of the webshop’s figures, as this type of campaign was invented for webshops. This way the campaign has been launched after the setting of the Merchant Center and the uploading of the necessary data sheet.

After the optimization phase, the performance of the webshop has started to increase, which could be easily seen during Autumn and Winter. After the first start-up phase of some months, we assessed the performance of Google Ads campaigns in the first semester of 2020 compared to the first semester of 2019.

We assessed the indexes which are the most important for a webshop, such as the number of transactions, transaction rate, income. The increase of such indexes was extraordinary.

The number of transaction has increased to 194%, of which 94% has been produced by the Shopping campaign.

The transaction rate has been increased by 63%. In addition, the number of click-throughs has also increased by 78% as a result of the Shopping campaign. This means that people who click through are also relevant buyers.

As for the probably most important index, the income, the increase was 385% for Google Ads campaigns. 85% of this increase has been produced by the Shopping campaign.