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Hungary’s two most popular image sharing social platforms are Facebook (5,800,000 Hungarian users) and Instagram (1,139,000 Hungarian users).
When planning your brand’s social media communication, you must almost always consider Facebook. Instagram is a great opportunity if you have beautiful images and a young audience (between 17 and 30 years of age, mostly women).
You can use these sites to creatively display your products, to give an insight behind the scenes (more laid-back and more playful contents), and to share your blog articles, which could then direct good quality traffic to your website.
Sharing your contents on these sites is especially recommended for supporting your blog articles and strengthening your credibility and professionalism.
Every social networking site has its special features, each work a bit differently and require different know-how for effective communication.
Sticking with the blog article example: on the biggest social media sites, you can share your post on business sites and boost them with paid ads to get your text to the broadest audience possible. You can also share your article in various professional groups, if the closed or open group in question allows that (i.e. it does not ban you for sharing such content).
You should know that if you write a post, the system will only show the first 480 characters immediately. If your post is longer, then the system puts a “…” character after the text, and users need to click on the “See More” option to read the whole post.
This is important in terms of reach as well, because Facebook says that posts texts that are shorter than 50 characters get more reach than longer ones. This is, of course, not always true. In general, however, the shorter the post is, the better, because people are in a hurry and do not have time; you should, therefore, offer them contents that they can understand right away. It is important to always use good quality images because Facebook is basically a visual platform. It is also important that you find the right time to post. The ideal period to post on Facebook is between 1 and 4 in the afternoon, between 6 and 10 in the evening and on weekends, i.e. when most people wish to relax. As for the number of posts, it isn’t truly worth posting more than once a day.
If Facebook is a visual platform where image quality is important, then this applies exponentially to Instagram. You should use your best images here and turbocharge them with various filters. Use 1080×1080 pixel images. As for the text: if the post gets into the Instagram news thread, then only its first three lines will appear. To read the rest, users need to click on a link with the “Read more” button. Your message should, therefore, be as short as possible.
The so-called #hashtags are key on Instagram. Use them all the time in your posts as their keywords. Hashtags make your posts searchable and increase their reach.
When to post on Instagram? Experience shows that the best time to post is around noontime and in the evening.
Overall, we can say that social media is key for business nowadays, and if used wisely, it can generate profits. For higher efficiency and success, it is worth taking special platform features into account and communicating accordingly. This is where the senior Facebook campaign managers of Drive Online Marketing can assist you![/fusion_text][fusion_separator style_type=”single solid” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”20px” bottom_margin=”20px” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”” rotation_text=”” highlight_text=”” after_text=”” title_link=”off” link_url=”” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” content_align_medium=”” content_align_small=”” content_align=”left” size=”2″ font_size=”” animated_font_size=”” fusion_font_family_title_font=”” fusion_font_variant_title_font=”” line_height=”” letter_spacing=”” text_shadow=”no” text_shadow_vertical=”” text_shadow_horizontal=”” text_shadow_blur=”0″ text_shadow_color=”” margin_top_medium=”” margin_right_medium=”” margin_bottom_medium=”” margin_left_medium=”” margin_top_small=”” margin_right_small=”” margin_bottom_small=”” margin_left_small=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” margin_top_mobile=”” margin_bottom_mobile=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”none” sep_color=”” link_color=”” link_hover_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
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