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DIGITAL MARKETING TRENDS AND FORECASTS FOR 2021

[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”blog-cikk-tartalom” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” type=”legacy”][fusion_builder_row][fusion_builder_column type=”3_4″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” border_radius=”” box_shadow=”no” dimension_box_shadow=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”false” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″ first=”true” spacing_right=””][fusion_imageframe image_id=”10190|full” max_width=”” sticky_max_width=”” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align_medium=”none” align_small=”none” align=”none” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://driveonline.hu/wp-content/uploads/2021/02/Digitalis-marketing-trendek-es-elorejelzesek-2021-re.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

The year 2020 brought many changes in almost all aspects of life, and digital marketing was no exception. Some trends slowed down, others intensified and, of course, new trends emerged. Let’s see what we can expect in 2021, according to leading Google experts!

Equality

Although it had less of an impact on the Hungarian market, the Black Lives Matter movement, which originated in the USA, swept around the world, and had a major impact on consumer behavior. According to Google, searches for black-owned businesses multiplied and companies that openly advocated for racial equality could increase their sales, indicating that a significant proportion of consumers want more than merely expressing their opinions, they want to take an active part in accelerating certain social trends. Consumers are becoming increasingly conscious in their purchases and are beginning to realize how much power they have in their hands by being able to decide where to spend their money.

Ethical use of data

Because of the pandemic, more and more people use online interfaces and channels, making it increasingly important to protect personal information and data. Consumers expect companies to take care of their data, make it clear what they use their data for and what they offer in return. The digital ecosystem only works if people trust it. Companies should invest more energy than ever in protecting data and maintaining consumer confidence if they do not want to lose their customers.

Life without cookies

Measurement is a key element of performance marketing, and successful measurement relies heavily on cookies, which send useful information about what a user is doing after clicking on an ad. However, this practice is becoming less and less compatible with the principle of ethical data usage, so we need to prepare for a cookie-free world where those who can get first-hand data about as many users as possible can gain a competitive advantage. By building a large and strong digital infrastructure, you can get more and more reliable information from less data over time.

The advancement of online videos

Because of the Covid-19 pandemic, consumers spent more time in their homes in the past year than ever before. As a consequence, the demand for online video content has increased. It is projected that 80% of internet traffic will be online videos in 2022, and this trend could be further accelerated by prolonged lockdowns and work from home periods. This gives companies a new opportunity to reach out to their consumers, so more and more businesses have a YouTube channel, and live YouTube events presenting a new product or model are also becoming increasingly frequent.

Sustainability

Last year also made many of us realize that our modern civilization is rushing headlong into disaster; sustainability has, therefore, received more focus than ever before. Google searches show a growing demand for sustainable food and clothing, and companies cannot ignore this trend either. It is no coincidence that the world’s leading companies are constantly striving to use environmentally friendly technologies and renewable energy.

The role of mobile apps in business growth

In 2020, the inhabitants of our planet spent an average of 180 billion (!) hours a month using mobile applications. Experience shows that consumers like apps that make their shopping easier, and anybody downloading such an app, will become a loyal customer and will spend on average three times as much in that store as other smartphone users. As this trend is expected to continue in 2021, companies need to pay more attention to their app strategies.

In the ever-changing world of digital marketing, expertise and a thorough knowledge of online marketing are essential. If you need assistance, choose the consulting services of Drive Online Marketing.

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